What's Next
in Flavor
Our monthly Trend Reports offer flavor inspiration and deep insight into the latest Food & Beverage shifts — written by the chemists and applications team who are already formulating against them.
The Archive
The Next Generation of Functional Beverages
The global beverage landscape is experiencing an overarching shift in consumer behavior. Legacy drinks built on artificial colors, high-fructose corn syrup, or hyper-aggressive synthetic stimulants are giving way to a new generation…
IFT FIRST 2026: Trends, Insights & What Comes Next
A few weeks ago, the Jogue team headed to Chicago for IFT FIRST, joining food scientists, developers, ingredient suppliers and innovators from across the industry to explore what’s next for food and beverage.
Flavoring the New Function: How Food and Beverage Brands Are Smuggling Wellness Into Every Sip and Bite
Consumers aren’t just eating and drinking anymore, they’re self-medicating, one flavor at a time. People are clamoring for products that do double duty: taste good and do something.
Summer Trends 2026: What the Biggest Brands Are Promoting This Season
As temperatures rise, the flavor and food development sectors are entering their most competitive window of the year.
Chilling the Competition: What’s Actually Moving the Freezer Aisle
The IDFA Ice Cream & Cultured Innovation Conference is always a highlight for connecting with the industry’s brightest.
The Zero-Proof Pivot: How Comfort and Wellness Replaced the Happy Hour
The landscape of American social drinking is reaching a definitive turning point. According to data from NielsenIQ (NIQ), for the 52-week period concluding January 3, 2026, the U.S.
Major Expansion at Our DeLand, Florida Facility
We are thrilled to announce a major investment and expansion at our DeLand, Florida plant! While we have called this location home since 2010, this massive transformation marks a new era for our company.
The 2026 Super Bowl Spread: Mastering the Year’s Biggest Flavor Trends
The Super Bowl has evolved into the ultimate culinary showcase where tradition meets the cutting edge. This year, we’re moving beyond the expected to show you how to dominate your game-day party by merging 2026’s hottest flavor trends…
Fruit Forward: 2026’s Most Exciting Beverage Trends
The secret to a successful beverage in 2026 lies in the synergy between technical expertise and botanical inspiration.
The Return of Dairy: Dairy-Based Proteins Are Having a Moment
Dairy is making a strong comeback. Many consumers now want foods that pack serious nutrition, offer convenience, and taste great – dairy fits all those boxes.
Hydrate with Flavor: Making Water the Tasty Habit
Hydration is quietly growing into a meaningful routine. Younger consumers are now showing up with bottles, powders and flavor drops in the name of performance, identity and taste.
Autumn Nostalgia: Reimagining the Flavors of Our Youth
Fall carries the taste memory of childhood kitchens: pumpkin pie crust, apple cider simmering, cinnamon-crusted cookies cooling on the rack.
Cacao Chronicles: The Rise of Dubai Chocolate & Pistachio
In 2024, the confectionery world witnessed something extraordinary: the rapid ascent of Dubai Chocolate. This bar didn’t just satisfy a craving; it redefined indulgence.
Functional Foods: How Flavor Innovation Turns Health into Enjoyment
Functional foods are one of the fastest-growing sectors in the food and beverage industry. These products go beyond basic nutrition, incorporating ingredients that deliver additional health benefits such as improved digestion,…
Transition from Synthetic to Natural Colors
Trends in the food industry are constantly changing. In recent years, consumers have increasingly prioritized natural ingredients over conventional and processed options.
In A Pickle: A Tangy Revolution in Food & Beverage
In recent years, the food and beverage industry has seen a surge in the popularity of pickle flavors. This bold yet nostalgic taste is captivating consumers and driving innovation across various product categories.
Dairy’s New Era: Trends from the Ice Cream & Cultured Innovation Conference
From protein-packed pints to PB&J nostalgia, the dairy aisle is transforming—and Jogue was on the ground at the 2024 Ice Cream & Cultured Innovation Conference to taste what’s next.
The Rise of Biodiverse Flavors
“Spring Cleaning” is a famous phrase for a reason. The transition from Winter to Spring has an inherent sense of fresh newness that has many of us craving a new start.
How to Develop Better-for-You Food & Beverage Products (That Actually Taste Good)
The food & beverage landscape is rapidly evolving in the direction of health, wellness, and transparency. As the demand for better-for-you products comes from both consumers and the government alike, the FDA recently issued a new set…
What’s Next for Chocolate?
It’s the month of Valentine’s Day- where the gifting of boxes of chocolate, chocolate-covered berries, and chocolate-based candies is more popular than ever.
Dessert-Inspired Flavors Take Over “Better-for-You” Products
January is a month full of new goals, resolutions, and motivations that have consumers reaching for better-for-you foods & beverages.
Eggnog: A Flavor Trend to Watch
As the holiday season approaches, eggnog is one flavor that never fails to consistently make a festive comeback.
Elegant Savory Flavor Infusions
Consumers are looking for easy, not ordinary. The desire for elegant culinary experiences that don’t require any extra time is driving the trend we have noticed in elegant savory flavor infusions this year.
Is “Salty Sweet” Overtaking “Warm Spice” This Season?
The use of sweet & salty flavors such as Salted Caramel, Salted Maple and Salted Brown Butter threatens to overtake traditional fall favorites such as Cinnamon, Clove and Nutmeg.
Is Apple the New Pumpkin Spice?!
A 2024 survey of 2,000 American adults revealed that 58% of respondents reported that they would choose alternative Fall flavors over pumpkin spice, and 45% reported fatigue with pumpkin spice flavored food & beverage products.
Breakfast For… ?!
Traditional breakfast flavors are overflowing into desserts, snacks, and even beverages in 2024. Whether this is a result of consumers craving the nostalgia that comes along with waking up to the smell of pancakes and bacon as a child…
2024 IFT FIRST In Review
2 tornados, 3 Days, 20,000 attendees, 70+ represented countries, hundreds of exhibitors, and an infinite number of conversations later, our Jogue team left Chicago with a mind full of inspiration and a stomach full of innovative new…
The Vanilla Masterclass
Sweet, toasty, musky, floral, earthy, caramelly, smoky: common adjectives used as an attempt to capture the essence of vanilla.
June Trend Report
The beginning of a new season always comes with a sense of excitement. Is it still appropriate to blame summertime giddiness associated with June on that feeling of freedom on the last day of school?
Seeking Little Luxuries
If we’re being honest with ourselves, the phrase “treat yourself” is timeless. We don’t see it going out of style any time soon after observing consumer purchase patterns.
Simplifying for Spring
Simple should never be equivalent to boring, if done correctly. Natural, earthy flavors are projected to be more popular than ever before among consumers looking for simplicity this Spring.
Flavor Report: Cocoa Crisis
Dramatic headlines aside, chocoholics across the world are refusing to give up beloved chocolate flavored products.
How to: Create Fantasy Flavors
The fascination with abstract, futuristic concepts has officially penetrated the Food & Beverage Industry! Flavors such as “Unicorn”, “Mermaid”, “Galaxy”, and “Starlight” were all fan favorite flavors launched in 2023, and the trend…
Expecting Roses
In addition to a bouquet of Valentines Day roses, people also seem to be looking for botanical flavors in food & beverage options too!
January Recipe Highlight: Bourbon Pecan Shortbread Cookies
Alas, a sophisticated twist on a simple childhood favorite! Our Natural Bourbon Pecan Flavor pairs perfectly with Jogue’s premium Madagascar vanilla extract in this sweet & buttery shortbread cookie recipe.
Spicing Up the New Year
That’s right: spicy flavors are on the rise! According to a recent article from The Food Institute, “Complex Heat” was deemed to be the top trend in Food & Beverage the past year and it’s likely to continue1.
December Recipe Highlight: Jogue Natural Chai Tea Spice Flavor
The warm spices of chai tea paired with a sweet, vanilla-frosted cupcake is the perfect treat to bake for cold winter months.
Craving Comfort
‘Tis the season for unpredictable family parties, busy end-of-year workdays, and colder weather: the perfect storm to have us craving our old favorite comfort foods.
Gourmet, Made Convenient
November: the month of Fall festivals, school activity craziness, football tailgates, in-office work schedules, and the beginnings of holiday preparation.
Staying Seasonal
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